Michael Andrud

Founder and CEO

Lüt

See Michael speak on this panel

Michael Andrud is the Founder and CEO of Lüt®, a leading modern payments provider. Lüt delivers secure, compliant and loyalty-driven payment soLütions designed for both traditional and high-risk industries, including iGaming, cannabis and franchise businesses. 

With more than two decades of leadership across fintech, banking and data-driven business transformation, Michael has built a career at the intersection of financial services and technology. Through Lüt, his work focuses on payments, compliance, onboarding and CRM soLütions for complex and high-risk markets. Earlier in his career, Michael held senior executive roles at IBM, PNC and Flagstar Bank, where he spearheaded large-scale overhauls of digital, data and IT operations, as well as leadership positions with General Motors, Delphi, Kearney and Andersen Consulting. At Lüt, Michael has assembled a powerhouse team of leaders from the banking, payments and technology sectors to deliver modern, trusted payment soLütions that meet the unique challenges of fast-growing markets. Lüt has achieved PCI DSS and SOC 2 Type 2 certifications and creates innovative payment models that are faster, safer and more rewarding for businesses and consumers alike.